Catalogs
Product Options
- Description
- Recommendations
- Marketing Tips
Description
Catalogs are multi-page bound documents. They can range from glossy product sales tools to corporate training aides. Catalogs often provide comprehensive information about the range of products or services offered by the publisher. Catalogs that are intended to be kept for longer periods of time often have covers printed on thicker stock for durability.
Our Catalogs are bound with saddle stitching. For other binding options, please submit a custom estimate request by clicking "Estimates" at the top of the page.
Our Catalogs w/ Presentation Folder Cover are offered with one or two 4" pockets. Also with and without standard business card slits. Your file must be supplied with die line indicating which of these options you prefer. The size indicated on the website refers to the size of the Presentation Folder and inside pages, for example the 9 x 12 size will be a 9 x 12 Presentation Folder and 9 x 12 inside pages.
If you prefer a smaller size for the inside pages, the size may be no smaller than one inch in height and one inch in width from the size of Presentation Folder. Catalogs w/ Presentation Folder that require a smaller size for the inside pages will always be stitched flush to the bottom. If you require the smaller size inside pages to be stitch in the center, enter a custom estimate as these must be hand stitched.
Recommendations
The most common order options are 8.5" x 11" with 16 pages plus the cover on 100# Gloss Text weight paper with 100# Gloss Cover stock for the cover. Almost always, Catalogs are printed in full color on both sides of each page (4/4) and are coated AQ 2 Sides throughout.
For lower quantities and additional stock choices, please check out our 4-Color Digital Catalogs.
Marketing Tips
Catalogs showcase products and their benefits, which helps guide customers to what they would like to buy. They're a great way to show customers the full range of your products and services. A strong sales tool that many people look to for everything from clothing to electronics and services, catalogs bring the showroom to the customer.
Many Catalogs are sent directly to current and prospective customers. If you have a broad product range or your customers need detailed information to make good choices, Catalogs are for you.
- Standard Sizes
- Presentation Folder Cover
- Any Trim Size
Standard Sizes
Our standard sizes, listed below, are the most popular in the industry:
- 5.5" x 8.5"
- 6" x 9"
- 8.5" x 11"
- 9" x 12"
Presentation Folder Cover
Catalogs w/ Presentation Folder Cover only available in Portrait sizes:
- 5.5" x 8.5"
- 6" x 9"
- 8.5" x 11"
- 9" x 12"
Any Trim Size
You can order custom sizes by using the "Any Trim Size (Edit Below)" option in the pricing calculator. First select the standard size option which is larger in both dimensions (height and width) than your desired custom size. In the "Any Trim Size (Edit Below)" box on the pricing calculator (shown below), type in your desired dimensions. Please remember if you are ordering "Any Trim Size" for catalogs, "Any Trim Size" dimensions are for catalogs after they are folded and finished.
Be mindful of the custom trim when submitting a file to prevent any part of your design from being trimmed away. It's extra important to look at a proof when ordering custom trim.
- 70# Uncoated Text Self-Cover
- 70# Uncoated Text w/ 14 Pt Uncoated Cover
- 80# Gloss Text Self-Cover
- 100# Gloss Text Self-Cover
- 100# Gloss Text w/ 100# Gloss Cover
- 100# Gloss Text w/ 14 Pt Gloss Cover
- Sample Books
70# Uncoated Text
You may be familiar with this type of stock from business stationary or typical letterhead.
This paper has a quality feel, folds easily, and is a good choice when you don't want a slick and shiny finish.
70# Uncoated Text
You may be familiar with this type of stock from business stationary or typical letterhead.
This paper has a quality feel, folds easily, and is a good choice when you don't want a slick and shiny finish.
14 Pt. Uncoated Cover
You may be familiar with this type of stock from thick index cards, though the finish is much higher quality.
This is a very versatile stock. The uncoated finish is good when you don't want a slick and shiny look, while the firm 14 Pt. stock folds precisely.
80# Gloss Text
This type of stock is lighter than 100# Gloss Book. Offers a thinner book for Catalogs that are 40 pages plus. Has more flexibility for folding.
You can save postage cost on Catalogs that require mailing. For large quantities there is a shipping cost savings.
100# Gloss Text
You may be familiar with this type of stock from the covers of many popular magazines like People and Time.
This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.
100# Gloss Text
You may be familiar with this type of stock from the covers of many popular magazines like People and Time.
This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.
100# Gloss Cover
You may be familiar with this type of stock from standard business cards. Stiffer than 100# Gloss Text, this glossy finish cover stock offers sharp folds and a sturdy product for a very professional result. This stock is coated on both sides.
100# Gloss Text
You may be familiar with this type of stock from the covers of many popular magazines like People and Time.
This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.
14 Pt Gloss Cover
You may be familiar with this type of stock from presentation folders.
This thick and stiff stock is coated on both sides with a glossy finish.
Sample Books
Every Zoo customer may order one free 4-Color Offset sample book. Additional sample books and a complete kit can be ordered by clicking here.
- 4/4 (Full Color Both Sides)
- 4/1 (Full Color Front / B&W Back)
- 4/0 (Full Color Front Side Only)
4/4
Full color on both sides of the sheet. This option can reproduce the range of colors you see in a typical photograph out of the standard 4 printing colors: cyan, magenta, yellow, and black. Typical examples of this are magazine covers and high-end catalogs.
4/1
Full color (cyan, magenta, yellow, and black as above) on the front and black on the back. A typical example of this is a flyer.
4/0
Full color (cyan, magenta, yellow, and black as above) on the front and no printing on the back. A typical example of this is a poster.
- AQ 2 Sides
- Satin AQ 2 Sides
- UV 2 Sides
- UV 1 Side
AQ 2 Sides
AQ is short for Aqueous Coating. This is a semi-gloss, environmentally friendly, water-based coating applied over the entire front and back of the printed piece. It provides additional gloss and protection, and it can be written on with a ballpoint pen.
Satin AQ 2 Sides
AQ is short for Aqueous Coating. This is a matte finish, environmentally friendly, water-based coating applied over the entire printed piece. It reduces the gloss of the printing and it can be written on with a ballpoint pen.
UV 2 Sides
UV is short for Ultra Violet Light-Cured Coating. This is a high-gloss coating applied over the entire printed piece. It is not recommended for products you need to write on after being printed.
UV 1 Side
UV is short for Ultra Violet Light-Cured Coating. This is a high-gloss coating applied over the front of the printed piece. It is not recommended for printed material you need to write on after being produced.
Turnaround Times: |
Upload Files Before: |
Proofs Approved By: |
SAME DAY |
9:00 AM |
10:00 AM |
NEXT DAY |
9:00 AM |
10:00 AM |
1-2 DAYS |
10:30 AM |
1:00 PM |
2-3 DAYS |
12:00 PM |
1:00 PM |
5 DAYS |
12:00 PM |
1:00 PM |
5-7 DAYS |
12:00 PM |
1:00 PM |
7 DAYS |
12:00 PM |
1:00 PM |
7-10 DAYS |
12:00 PM |
1:00 PM |
Pages
If you order one stock for the inside of your Catalog with a different stock as the cover, the cover stock will be the outer 4 pages.
Example: If you order 100# Gloss Text w/ 100# Gloss Cover and want your total Catalog to be 8 pages including the cover, you should order 4 Page + 4 (Cover). If you want the order to be an 8 page Catalog plus a cover, your Catalog will be a total of 12 pages: 8 Page + 4 (Cover).
For Catalogs with self-cover, the number of pages you order for your Catalog includes the self-cover. There will not be an additional 4 pages added.
All pages listed below are also available with + 4 (Cover)
- 4 + 4 (Cover)
- 8
- 12
- 16
- 20
- 24
- 28
- 32
- 36
- 40
- 44
- 48
- 52
- 56
- 60
- 64
Binding
Our Catalogs are bound with saddle stitching. For other binding options, please submit a custom estimate request by clicking "Estimates" at the top of the page.
Catalogs w/ Presentation Folder that require a smaller size for the inside pages will always be stitched flush to the bottom. If you require the smaller size inside pages to be stitch in the center, enter a custom estimate request by clicking "Estimates" at the top of the page. This option must be hand stitched.
- Quantity
- When to choose Offset
- When to choose Digital
- Custom Orders
Quantity
Quantity availability is dependent on the order specifications you choose. To see available quantities, complete all order specifications in the pricing calculator and click on the "Quantity" dropdown menu.
Due to our production process, we print in specific increments. If you would like an amount not listed in the pricing calculator, request a custom estimate for the quantity needed.
Generally, we print more than the quantity ordered. Due to this being a manufacturing process, the total finished quantity may vary. These quantities can vary +/- 5%, with the norm typically being more than less. Standard industry procedure considers this range "shipment in full."
When to choose Offset
4-Color Offset printing is ideal for lower prices on large quantity orders or any time you would like coating on your products. Almost always, people choose this option when ordering large quantities.
When to choose Digital
4-Color Digital printing is ideal for lower quantity orders and additional paper options, and usually has even faster turnaround times. Digital products cannot be coated.
Custom Orders
If you would like to order product options not available in the pricing calculator, simply request a custom estimate. To request a custom estimate, click on "Estimates" located at the top of the page.
In many cases, it is more affordable to order one of our specified quantities rather than placing a custom order. Custom orders are most commonly placed for order specifications not listed in the pricing calculator.
- Get Templates
- File Preparation
- File Orientation
- Bleed and Safe Area
- Proofs and File Check
- Catalogs with Presentation Folder
Please Select Template Below:
PDF stands for Portable Document Format. This template can be imported into: InDesign, Quark Express, Illustrator, Corel Draw, and many other content creation programs.
JPEG stands for Joint Photographic Experts Group and is a basic raster file format. This template is recommended for Photoshop.
EPS stands for Encapsulated PostScript. This template is recommended for advanced Illustrator users only.
File Preparation
Only single pages will be accepted. NO readers OR printers spreads.
We recommend a multipage PDF but single page files are acceptable.
To make sure your files are print-ready, we recommend that you
upload them in PDF format. When you generate a print-ready PDF, your
computer will use the settings in Adobe Acrobat Distiller or any other
PDF generating programs you may use. Please make sure that these are set
properly before generating your PDF file.
If you are uploading PDF files created in Photoshop, please be sure all layers are flattened.
We also accept .JPG (JPEG), .EPS and .TIF (TIFF) file types, however PDF is the preferred format.
Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.
- Use the CMYK colorspace (Cyan, Magenta, Yellow, blacK). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.
- Use a minimum resolution of 300 dpi for image files.
- Specify trim area with crop marks. (Don't place crop marks inside the work area.)
- Artwork should have 1/8" (0.125") bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
- Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
- If you want printed borders, they must be placed a minimum of 1/8" (0.125") inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
File Orientation
Please click the link below for an explanation of file orientation.
View File Orientation
Bleed and Safe Area
We require that you extend any images that run up to the trim line a minimum of 1/8" (0.125") past the trim line to create "bleed". Depending on what program you use to create your file, this may or may not change the total image area of your file. Programs like Photoshop that do not allow the creation of "bleed" or the addition of crop marks will require an image area that is 1/4" (0.25") larger than your desired final overall image area in both dimensions.
Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge. If you choose to make less than this minimum clearance, we will NOT be responsible for items that are cut off in this area.
Proofs and File Check
We offer three proof options:
- Online PDF Proof: You will be sent a link to view your proof via email. Please keep in mind that this is only a proof for content and positioning; the color on your screen may vary from the color of your final product, depending on your monitor and viewing conditions.
- Hard Copy Proof: The Hard Copy Proof can either be picked up on-site or shipped to you. Please keep in mind that this is a proof for content and positioning and is not printed on your actual job stock. Color may vary slightly when printed on the stock you ordered. When ordering a Hard Copy Proof, you will receive a complimentary Online PDF Proof, as well.
- No Proof, Run As-Is: This option is for the industry professional who is certain their project is ready to hit the press and does not require the additional security of a proof.
File Check:
If our prepress department sees anything questionable with your file, we will contact you via email with our concerns. Should prepress email you, please note that your job is not considered fully submitted until you respond to this email. This should be factored into your turnaround time.File check does not apply to No Proof, Run As-Is. No Proof, Run As-Is jobs print from the exact file(s) you upload unless it is not possible to print because your supplied file does not match the specifications ordered.
How to check your Online PDF:
The black crop marks indicate the final trim size. The Red line ( Dashed ) indicates the (Score) The Green line ( Dashed ) indicates the (Perf). The Red Line (Solid) indicates the ( Cut or Trim ) line.
The verbiage on the file, this will indicate the page position after folding.
Please Note: The charge for our technical team to review your file when first submitted is included in the price of your order. If they note technical concerns with your file, they may email you with their concerns so you can upload a corrected file. If subsequent uploads still contain errors, you may be charged an additional prepress fee to review your file again.
Catalogs with Presentation Folder
The Presentation Folder cover can have one or two 4" pockets. Also with and without standard business card slits. See our "Presentation Folder" to view all the pocket options we offer.
Your file must be supplied with die line indicating which of these options you prefer.
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