Recommendations

The most common order options are 8.5" x 11" with 16 pages plus the cover on 100# Gloss Text weight paper with 100# Gloss Cover stock for the cover. Almost always, Catalogs are printed in full color on both sides of each page (4/4) and are coated AQ 2 Sides throughout.

For lower quantities and additional stock choices, please check out our 4-Color Digital Catalogs.

Marketing Tips

Catalogs showcase products and their benefits, which helps guide customers to what they would like to buy. They're a great way to show customers the full range of your products and services. A strong sales tool that many people look to for everything from clothing to electronics and services, catalogs bring the showroom to the customer.

Many Catalogs are sent directly to current and prospective customers. If you have a broad product range or your customers need detailed information to make good choices, Catalogs are for you.

Presentation Folder Cover

Catalogs w/ Presentation Folder Cover only available in Portrait sizes:

• 5.5" x 8.5"
• 6" x 9"
• 8.5" x 11"
• 9" x 12"

Any Trim Size

You can order custom sizes by using the "Any Trim Size (Edit Below)" option in the pricing calculator. First select the standard size option which is larger in both dimensions (height and width) than your desired custom size. In the "Any Trim Size (Edit Below)" box on the pricing calculator (shown below), type in your desired dimensions. Please remember if you are ordering "Any Trim Size" for catalogs, "Any Trim Size" dimensions are for catalogs after they are folded and finished.

Be mindful of the custom trim when submitting a file to prevent any part of your design from being trimmed away. It's extra important to look at a proof when ordering custom trim.

Sample Books

Every Zoo customer may order one free 4-Color Offset sample book. Additional sample books and a complete kit can be ordered by clicking here.

4/1

Full color (cyan, magenta, yellow, and black as above) on the front and black on the back. A typical example of this is a flyer.

4/0

Full color (cyan, magenta, yellow, and black as above) on the front and no printing on the back. A typical example of this is a poster.

Pages

If you order one stock for the inside of your Catalog with a different stock as the cover, the cover stock will be the outer 4 pages.

Example:
If you order 100# Gloss Text w/ 100# Gloss Cover and want your total Catalog to be 8 pages including the cover, you should order 4 Page + 4 (Cover). If you want the order to be an 8 page Catalog plus a cover, your Catalog will be a total of 12 pages: 8 Page + 4 (Cover).

For Catalogs with self-cover, the number of pages you order for your Catalog includes the self-cover. There will not be an additional 4 pages added.

All pages listed below are also available with + 4 (Cover)

• 4 + 4 (Cover)
• 8
• 12
• 16
• 20
• 24
• 28
• 32
• 36
• 40
• 44
• 48
• 52
• 56
• 60
• 64

Binding

Our Catalogs are bound with saddle stitching. For other binding options, please submit a custom estimate request by clicking "Estimates" at the top of the page.

Catalogs w/ Presentation Folder that require a smaller size for the inside pages will always be stitched flush to the bottom. If you require the smaller size inside pages to be stitch in the center, enter a custom estimate request by clicking "Estimates" at the top of the page. This option must be hand stitched.

When to choose Digital

4-Color Digital printing is ideal for lower quantity orders and additional paper options, and usually has even faster turnaround times. Digital products cannot be coated.

Custom Orders

If you would like to order product options not available in the pricing calculator, simply request a custom estimate. To request a custom estimate, click "Estimates" at the top of the page.

In many cases, it is more affordable to order one of our specified quantities than to place a custom order. Custom orders are most commonly placed for order specifications that are not listed in the calculator.

If all your order specifications are available in the Pricing Calculator but you would like a quantity not listed in the dropdown menu, choose the next-highest quantity. Simply choose "recycle overages" in the shipping method section and we will responsibly recycle the extras.

For example, if you would like 700 units, you can order 1000 units and let us know you only want 700 shipped. We will responsibly dispose of the extras.

File Preparation

Only single pages will be accepted. NO readers OR printers spreads. We recommend a multipage PDF but single page files are acceptable. To make sure your files are print-ready, we recommend that you upload them in PDF format. When you generate a print-ready PDF, your computer will use the settings in Adobe Acrobat Distiller or any other PDF generating programs you may use. Please make sure that these are set properly before generating your PDF file.

If you are uploading PDF files created in Photoshop, please be sure all layers are flattened.

We also accept .JPG (JPEG), .EPS and .TIF (TIFF) file types, however PDF is the preferred format.

Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.

1. Use the CMYK colorspace (Cyan, Magenta, Yellow, blacK). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.


2. Use a minimum resolution of 300 dpi for image files.


3. Specify trim area with crop marks. (Don't place crop marks inside the work area.)


4. Artwork should have 1/8" (0.125") bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.


5. Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.


6. If you want printed borders, they must be placed a minimum of 1/8" (0.125") inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

File Orientation

Please click the link below for an explanation of file orientation.

View File Orientation

Bleed and Safe Area

We require that you extend any images that run up to the trim line a minimum of 1/8" (0.125") past the trim line to create "bleed". Depending on what program you use to create your file, this may or may not change the total image area of your file. Programs like Photoshop that do not allow the creation of "bleed" or the addition of crop marks will require an image area that is 1/4" (0.25") larger than your desired final overall image area in both dimensions.

Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge. If you choose to make less than this minimum clearance, we will NOT be responsible for items that are cut off in this area.

Proofs and File Check

We offer three proof options:

1. Online PDF Proof: You will be sent a link to view your proof via email. Please keep in mind that this is only a proof for content and positioning; the color on your screen may vary from the color of your final product, depending on your monitor and viewing conditions.


2. Hard Copy Proof: The Hard Copy Proof can either be picked up on-site or shipped to you. Please keep in mind that this is a proof for content and positioning and is not printed on your actual job stock. Color may vary slightly when printed on the stock you ordered. When ordering a Hard Copy Proof, you will receive a complimentary Online PDF Proof, as well.


3. No Proof, Run As-Is: This option is for the industry professional who is certain their project is ready to hit the press and does not require the additional security of a proof.

File Check:

If our prepress department sees anything questionable with your file, we will contact you via email with our concerns. Should prepress email you, please note that your job is not considered fully submitted until you respond to this email. This should be factored into your turnaround time.File check does not apply to No Proof, Run As-Is. No Proof, Run As-Is jobs print from the exact file(s) you upload unless it is not possible to print because your supplied file does not match the specifications ordered.

How to check your Online PDF:
The black crop marks indicate the final trim size. The Red line ( Dashed ) indicates the (Score) The Green line ( Dashed ) indicates the (Perf). The Red Line (Solid) indicates the ( Cut or Trim ) line. The verbiage on the file, this will indicate the page position after folding.

Please Note: The charge for our technical team to review your file when first submitted is included in the price of your order. If they note technical concerns with your file, they may email you with their concerns so you can upload a corrected file. If subsequent uploads still contain errors, you may be charged an additional prepress fee to review your file again.

Catalogs with Presentation Folder

The Presentation Folder cover can have one or two 4" pockets. Also with and without standard business card slits. See our "Presentation Folder" to view all the pocket options we offer. Your file must be supplied with die line indicating which of these options you prefer.